Top 5 Reasons Your Emails Aren’t Getting Opened — And How BIMI Can Fix That
In a digital world where users receive dozens—if not hundreds—of emails a day, capturing attention in the inbox is no easy task. Businesses invest heavily in email content, automation tools, and subject line testing, yet many still struggle with low open rates. The good news? There's a game-changing solution— email branding with BIMI (Brand Indicators for Message Identification). With support from a trusted BIMI service provider , businesses can display their verified brand logo next to emails in inboxes like Gmail and Yahoo, instantly standing out and building trust at a glance. Why Emails Are Not Getting Opened Despite best efforts, here are five reasons why your emails may be underperforming: 1. Lack of Visual Identity Most emails arrive looking plain and anonymous. Without any visual cues, recipients can’t recognize your brand. With email branding with BIMI , your official logo appears directly in supported inboxes, making your emails instantly recognizable. 2. No Trust...